What tricks do not go to the company to achieve the effectiveness of advertising .

 Apple has never been an advertising agency, but the development of iOS forced the company to run the service sobtvenny iAd, through which we see in advertising applications , as well as the air iTunes Radio. In addition, soon this advertising service can begin to respond to the mood of the user .

Patent and Trademark United States to lift the veil of secrecy over the new patent Apple, which describes the process of exposing the user to advertising based on his mood. Sounds, of course , surprising and not entirely believable. However, it is actually quite simple.

The device will not ask the user questions about its current status . Instead, the action will be carefully recorded owner of the device . Taken into consideration to listen to music , run applications , social network activity and other activities. Based on information obtained will be created user profile mood .

Based on this information the advertiser will be able to demonstrate a particular advertisement , focusing on the current state and mood of the user . Thus, Apple targeted advertising efforts will be easier , but not for users , but for those who demonstrate .

iphones.ru