On the background of the active
discussion of the next flagship , dubbed "The All New HTC One", the company continues to fight for market share and increase sales revenue .
Frankly, these things are not going well - the total revenue from all activities of the company in February amounted to NT $ 7.2 billion ( or $ 238 million ) . This figure is the lowest recognized since 2007, if we consider the corresponding periods .
From the beginning of 2014 NTS managed to get a consolidated revenue of NT $ 16.9 billion ( $ 557 million ), which accounted for only 37.2 % of the amount for the same time period last year ( $ 26.9 billion , or NT $ 888 million ) .
By comparison, the ratio of sales in 2014 and February 2013 looks slightly less abysmal - 36.5% . But when considering the full statistics optimistic forecasts are unlikely.
Chialin Chang (Chang Chia-lin), the company's CFO , last month said about such trends . According to him, from January to March and just expected the lowest level of sales for the NTS in the last few years, but subsequent quarters should bring increased revenues and profits. After March 25 expected official demonstration of the new flagship model , which gives hope to their producers at least due to a more powerful processor , the second chamber and slot MicroSD.
In general, the NTS planned to get in the first quarter of this year, about 34-36 billion Taiwan dollars , which is only 16-21 % f lag from Q4 last year ($ 42.9 billion NT). But while there are only about half the amount, and remained at the disposal of the month . Whether to perform a Taiwanese own plan - a moot point , but worth the wait for the March presentation more serious conclusions about the future financial performance .
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