HTC One appears in the movie "The First Avenger: The Other War"

HTC sure that low sales outstanding and recognized by many 

experts blame smartphones low brand awareness among ordinary buyers. Taiwanese have no huge marketing budgets that allow hang banners big cities, because they have to make spot "hits" . Last year, the manufacturer managed to get in the face of an advertising campaign as a famous actor Robert Downey Jr. (Robert Downey, jr), and in 2014 they were able to achieve One placement in the movie " The First Avenger : Another War ."

The so-called product placement (product placement) is a powerful modern means hidden promoting products . It involves placing some real analogue commercial product or information about him in the movie , game or other artistic work . They can use the main characters or villains (which is also effective in case of charisma ), and sometimes with banners advertised item found in the scenery . We do not know exactly on what specific method of placement One agreed with Marvel managers HTC, but the flagship is to appear soon coming out in theaters next film about Captain America - " The First Avenger : Another War » (Captain America: The Winter Soldier).

This was told the official website of the Taiwanese manufacturer , which put a huge banner with one of the oldest American superhero comics , released by Marvel. By codicil can be assumed that they will enjoy himself Captain America , but it is possible that it will give into the hands and other key characters in the film : Black Widow and Nick Fury. If Russia to product placement has developed strongly negative attitude , the U.S. public perceives it is much softer and he became there a good way of moving goods . Perhaps because of a new film about the First Avenger and his comrades , which will be released in cinemas in Russia on April 4 , someone learns about the wonderful HTC One.

However, all this is done in anticipation of the fresh flagship , whose sales should start in the next month. Does it make sense to advertise last year's decision in this situation - a moot point. However, we can assume that HTC so expect to raise interest in the brand through the One 2013th and only then tell the buyer about the appearance of its improved version updated .