This year , as in the past , HTC will create the world 's flagship single , thus reducing development costs and promotion , as well as to strengthen brand awareness . But in 2014 , the Taiwanese manufacturer will not rely on a single smartphone , making serious efforts to subdue the lower and middle price segment.
These include the announcement of Desire 816 promotion campaign which was launched in the UK.
Presented at the February exhibition Mobile World Congress « middling " line Desire created a furor . The company managed to maintain its secrecy almost to the presentation , which also affected the reaction of the audience . In addition, engineers and designers have invested in 816 HTC Desire forces no less than in the flagship , and it shows - the smartphone was attractive appearance, more than decent features and premium features.
Sales will begin with its China , where the novelty will appear in showrooms early next week. According to the reports on the pre-order option to leave the application for which appeared a few days ago wanting to purchase it had accumulated more than half a million people . It is a shocking success for a smartphone of this class , showing that efforts are not lost in vain HTC , the Taiwanese have has all chances to become a significant player in the market China.
In other countries, Desire 816 worth waiting until next month , but some regional offices have already started an advertising campaign . HTC- UK official Twitter posted image device with the award " Best Smartphone middle segment at MWC 2014" from Android Authority. Signature to it reads: " 13 megapixel camera , HD- screen with a diagonal of 5.5 inches and dual front speakers ? Meet the new HTC Desire 816 . " Judging by the reviews to post , the public responded positively to the very novelty and look forward to the salons .
Unfortunately, nothing about the specific date the appearance of bright " middle peasants " in Europe , and therefore Russia , no. And its price is questionable, although if you believe Appears on Amazon Predzakaznoy information, have to give him € 379 ( slightly more than 19 000 rubles). However, this price can not be considered definitive, experience shows that the total could be much smaller. Russian fans of the brand, pending HTC Desire 816, scared too early , HTC does not directly translate prices . Same Desire 310 , recently announced in Europe is significantly more expensive .
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