According to a recent study by analyst firm
Consumer Intelligence Research Partners (CIRP), iPad owners are in no hurry to update their devices , most notably against the background of the life cycle of iPhone, is an average of two years.
Tablet is a term similar to the Mac and on average 2-4 years .
CIRP staff interviewed 2,000 Americans who bought the iPad, Mac or iPhone in 2013 and found some interesting points . For example, half of those surveyed tablet owners are willing to wait a week or even more , until they repair broken device . Do not rush to buy the new iPad in the case of theft or loss , waiting for him to return ( also about a week ) . Smartphones in the same cases are acquired much faster. Moreover, the old plates are usually sent by inheritance to relatives or friends daryatsya twice as likely than the iPhone.
We believe that Apple would prefer to see the iPad as a big iPhone. But judging by the CIRP received data on the use of tablet buyers , for them it is a thing in the style of Mac, iPod or even a TV that needs to be changed much less [ than a smartphone ] .
This study is a harbinger of major changes in the tablet market in the future. Judging by the scenario described , future buyers prefer to use tablets purchased until the last model . Moreover , those who will buy the tablet for the first time , will be paying more attention to the secondary market .
But Apple is currently on a horse with 36 % of the global tablet market , as eloquently says Gartner study in March 2014 . In the first quarter of this year , the company sold 26 million iPad, and all it has implemented 195 million tablets.
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