New HTC One advertise on street

This year, HTC decided not to

 hurry with the announcement of the flagship show and the main novelty of the year much later exhibition Mobile World Congress, which presented its top device most of the serious competitors . In the weeks that remained before the event , the Taiwanese manufacturer intends to conduct a campaign to prepare the public and the press , and with the help of not only advertising on the web, but also information banners on the streets.

Last month, HTC announced that the announcement of a successor to the current flagship still held on March 25 . As in 2013 , the company wisely decided to hold just two parallel time events , one - in the New World (New York ), the second - in the Old (London) . Most likely, as the main speaker in the USA will perform Jason Mackenzie (Jason Mackenzie), president of HTC in the region , and in the British capital will announce Peter Chou (Peter Chou), for many years ranking CEO. Two events are simply necessary to allow the press to attend both continents on the announcement .

To attract attention at the moment HTC launched two types of online teasers : Pictures on social networks , hinting at the features of new items , and videos , telling about the technologies used in the current and future flagship . But the company was not limited to the Internet - on a building in London, where the event will take place already hanging banners with slogans «Feel It» (« Feel it » ) and «Experience It» (« Try it ") , as well as mentioning the date of announcement . Should pay attention to the top left of signs, where specified «The All New HTC One». This once again confirms that the flagship 2014 will be called " New HTC One».

It seems that the announcement of a fresh top-end smartphone is not so humble as performance Peter Chou and Cher Wang (Cher Wang) at the MWC 2014 , during which 816 showed Desire . The company is well prepared for the presentation , we hope that it will be really interesting .