First Apple Store could appear as early as 70

Currently Apple has more than four hundred of its own retail stores worldwide . 

The first two of them were opened in May 2001. However, if the marketing plan Regis McKenna , written for Apple, has become a reality , the first Apple Store opened its doors to about 25 years earlier.

In 1976, a well-known marketer Regis McKenna met with Apple founders Steve Jobs and Steve Wozniak . According to the results of that meeting , McKenna rejected the offer to do the promotion of computer Apple II. But soon Jobs and McKenna met again for dinner, after which one of the most famous marketers in Silicon Valley has decided to participate in the development of Apple.

McKenna has prepared a draft marketing plan Apple eight pages in December 1976 . Among other things, the plan included a variety of distribution channels . It was also suggested to open her own retail store products Apple. Regis McKenna also mentioned that a few more times later returned to this idea in conversations with the head of Apple, but the implementation of an ambitious plan was constantly postponed .

In terms of description McKenna had Apple Store, which is reminiscent of today's appearance of stores . However, the project did not materialize due to various reasons , including the care of Steve Jobs from the company. However, in the 19 May 2001 Apple Store first two were still visible , and for the next 13 years the number increased to 210 times 420 stores operating at the moment.

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