Apple has won nearly half the U.S. smartphone market in 2013

Research firm NPD released a report on the state of the mobile market in the U.S.. It is noted that in 2013, sales of smart phones reached 121 million , which is 21 % more than in the previous year . 

While 45 % of the total amounted device iPhone. Thus , Apple has become the largest producer of smartphones in the United States . Over the past year, the company was able to increase its market share by 1 percentage point.

The second most popular in the U.S. market takes Samsung. Throughout 2013 it managed to increase its market share from 24% to 26%. The company LG it has increased from 5 % to 8 %. Took fourth place ranking HTC, but its market share in 2013 decreased from 10 % to 6 %. Similarly affairs and the company Motorola, which was able to sell only 4% of the total number of smartphones , although a year earlier the rate was 7%.

The high popularity of the iPhone in the U.S. market was known before . But NPD report also contains other interesting information. For example, on the distribution of sales of devices major smartphone manufacturers , depending on income level . It was found that the products Apple sells better among people with high incomes. At the same time, most of Samsung smartphones snapping people with low income .

Thus, the Americans with annual incomes up to $ 30 thousand for 20% of sales of smartphones from Apple. At the same time , this group showed an increase in purchases by 64%. The next category of citizens - with an income of $ 30 thousand to $ 60 thousand - already generates 23 % of sales of iPhone. Those users who earn between $ 60 thousand from $ 100 thousand to buy 24% of the total sales of smartphones Apple. Finally , people with incomes of more than $ 100 thousand a year generate 33 % of sales of iPhone. At Samsung, on the contrary, most smartphones (35%) buy citizens with annual incomes up to $ 30 thousand each to the following category of Americans becoming less of these devices :

with an income of $ 30 thousand to $ 60 thousand per year - 27% ;

with an income of $ 60 thousand to $ 100 thousand per year - 20 % ;

with an income of more than $ 100 thousand per year - 18%.

Another interesting observation can be called the increase in popularity of prepaid smartphones. The volume of their purchases for 2013 increased by 68 % to 29% of the total number of units sold . A year earlier , they accounted for 14%. Smartphone sales post-paid for the year increased by 10%. However, their share dropped to 71%.

NPD report includes data on purchases made by U.S. consumers aged 18 years and older. Corporate purchases of mobile devices are not included.

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