HTC hoping for 10% of the UK market by 2015

As we know, despite all the efforts and considerable marketing 

budgets (think "acquisition" Robert Downey Jr. ) , HTC case in the key North American market are not the best way , and the company's position in China is very unstable . It is believed that the Taiwanese are still strong in Europe, but this is true only in relation to a number of countries. In important for UK companies , where the main office is located EMEA, HTC almost lost influence, but are not going to give up and even have plans for growth.

Which took place last year, President HTC EMEA region Flip Blair (Philip Blair) reports that by the beginning of next year, the company is going to get a tenth of the UK smartphone segment . We do not yet know what specific actions will make the Taiwanese , but is usually not announced in advance , but the execution of those ideas will not be easy - they now have only 3% .

"Our market share is far from desirable , we would like to make it a two-valued by the end of 2014. We will storm the lower two-digit numbers , "- said Philip Blair , and it means that he looks forward to greater than 10% value.

He also added that the situation is not always so HTC abysmal in some European markets, the company is close to achieving the desired 10%. As examples, he pointed to Germany and Russia , where the proportion of Taiwanese according to various estimates reaches 8-9 % and 6-7 %, respectively. HTC this year are going to make a serious emphasis on mid-priced devices , capturing and part of the " public sector ", strengthening the company in this segment can actually give a serious increase in the share . However, for this they need to somehow keep corporate style and quality at the same time lowering the price . Other way to win a huge amount of local and global B- brands operating in the same segment does not exist.