Wednesday, October 29, 2014

Who leads in the mobile world?

Fresh figures on what is now the balance of power in the mobile camp, shares with us Kantar. 

stats_kantar_oss

According to their latest statistics, the share of Android in the US continues to grow strongly, taking himself another 4.5% of the mobile market, which is now a total of 61.8%. iOS is also quite strong platform, but it does not show growth, but slightly inferior - minus 3.3%, and 32.6% in the end. Quite small compared to these two look successes Windows Phone (and the success of it?), Because its share fell from 4.6% to 4.3%. 


We've learned that the most powerful company manufacturing Androids today is Samsung, but after that time, you can hear that in spite of the leading positions, many of these Koreans aggressively pushed around. In the US, Motorola and LG strongly compete with the aforementioned leader. At LG last quarter was very successful, and the company plans to build on this success by introducing their own models for active budget and mid-price segment. 

Oppress Samsung and China, where this deal Xiaomi. They do it, which is confirmed by the figures. Samsung's market share in China is shrinking. Kantar also add that there is the greatest demand model with a screen of 5.5 inches and above. 

In Europe, sales of the iPhone have done noise and iPhone 6 6 Plus. Apple's share in this region now stands at 15.4% of the mobile market, Android is still 73.9%, and closes all the Windows Phone with 9.2%.

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