The color-splashed invite sent out to the press on Wednesday for the forthcoming Oct. 27 Apple release event uses language that Apple has used before in two other groundbreaking product debuts.
"Hello" as a computing term has been in use by Apple since the original Apple II. On Apple DOS 3.1 dating back to 1978, the "hello" program, if present, would be automatically launched on boot allowing for rudimentary program selectors if there was more than one title on the disk, or to start the launch sequence of a single title on the disk.
More relevant to the event, is the use of a cursive "hello" on the screen of the Macintosh 128k model in early marketing materials dating to 1984 for the computer.
Upon Steve Jobs' return to Apple in 1997, the company immediately started rolling back what was considered failures at the time, including the wide commercial availability of the Performa line, and the execution of the Newton. In the beginning of 1998, the company returned to profit.
A few days later, Jobs' return was further cemented by the announcement of the original iMac, and the second G3 Powerbook that Apple produced, the "Wallstreet" G3. Both products returned to promises made to consumers about the Macintosh line in the early days.
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