The latest member of the Bluetooth Special Interest Group is growing social media platform Snapchat, amidst rumors that the company is working on a wearable augmented reality device that will expand its presence into hardware.
Buzz is building that Snapchat is working on a pair of "augmented reality goggles," according to theFinancial Times. The company's app already dabbles in mixed reality, using advanced facial mapping technology to modify a user's appearance for humorous selfies in real time.
Apple has served on the Bluetooth SIG Board of Directors since 2011, giving it a say in the future of the wireless technology.